Terroir is more than just soil. Terroir is the totality of all geographical, geological, vegetative, and climatic factors that make up the uniqueness of a location. But the manner in which the people of the location perceive, experience, and help to shape their surroundings also goes on to influence the integral idea of terroir.
Alto Adige's winegrowers view their greatest task to be capturing the uniqueness of every growing area in the wine. Giving the wine their individual signature. Only then will a wine demonstrate character and greatness. Only then will the result be an outstanding, fascinating wine personality and a cultural ambassador of its origin.
Theoretically, the Lagrein can be cultivated anywhere in the world. The same holds true for the Gewürztraminer, or the Schiava. But nowhere else do these wines take on such a strength of expression and such an identity as in their ancestral zone of origin in Alto Adige.