Reinhold Messner - Alto Adige Wines

Nominated for World’s Best Tourism Film: Voting Still Open through October 25

Voting Still Open through October 25

The ad, which was launched by the Consorzio Alto Adige Wines last year with mountaineer Reinhold Messner as a testimonial, has also caused a stir internationally. The wine ad was nominated for the “People’s Choice Award”, an audience award offered by the International Committee of Tourism Film Festivals. All those who are interested may still cast their vote up until October 25.

The Consorzio Alto Adige Wines showed a great deal of humor and self-irony when, with the short film #WineTales2021, a thoroughly extraordinary wine ad was launched in which famed mountaineer Reinhold Messner acted as a testimonial. The innovative approach raised a great deal of interest right from the very beginning – and now it has even included such interest among professional circles. The International Committee of Tourism Film Festivals (CIFFT) has now nominated the Alto Adige wine ad for the People’s Choice award in the category of “World’s Best Tourism Film”.

A total of forty films from sixteen countries are competing for this prize, which will not be awarded by a jury of experts, but rather directly by the public. All those who are interested may still cast their votes for their favorite film through October 25 by going online at “We of course hope that our #WineTales2021 will get as many votes as possible," explained Andreas Kofler, president of the Consortium of Alto Adige Wine.

In #WineTales2021 – packaged as a fairy tale about “the most extreme vineyards in the world” – the tale is told of extraordinary locations, committed winegrowers, a great deal of work and passion, and of course very special wines. “Our humorous approach and the telling of the story with the wink of an eye has earned us a great deal of praise from all sides,” Kofler reported, adding, “This might also be due to the fact that the ad was released during the period of pandemic and crisis, so a little humor did a lot of good during those times that were so difficult.”
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