Alto Adige Seeks US Ambassadors

Alto Adige Seeks US Ambassadors

Alto Adige Wines is looking for three US-based sommelier trade ambassadors for 2023 to educate industry peers and spread the word, knowledge, and love for these wines in the US. This is a paid position.

Nestled in Italy’s northeast corner, the small, yet spectacular mountain region of Alto Adige is a land of contrasts; from gentle hills to steep slopes, from the mild Mediterranean landscape to Alpine extremes, there’s so much to discover!

  • A trained sommelier with 4+ years’ experience in the hospitality industry; certifications a plus, but not required
  • Actively work as a sommelier or have worked on a restaurant floor in the past 5 years
  • Appreciate Italian wines and learning about producers and styles as well as regional culture
  • Have a network of on- and off-premise wine industry colleagues and peers
  • Passionate about discovering new wines and sharing information with others
  • Active on Instagram
  • Enjoy hosting tasting groups
  • Organized, with the ability to provide detailed reporting as needed
  • Preferably based in NY Metro, California, Texas or Florida
  • Have a valid passport and be able to travel to the region
  • Legally able to have wines shipped to you
  • Vaccinated for Covid-19
  • Knowledge/experience with Alto Adige Wines a plus, but not required

Ambassador Role:

  • Travel to Alto Adige the week of March 27, 2023, to meet with producers, visit vineyards, and dive into the culture of the region. Trip includes airfare, lodging, meals, local transport.
  • Host a minimum of three (3) Alto Adige in-person wine tastings for sommelier and other wine industry peers, from April through September. Secure participants for these tastings.
  • Conduct one (1) live virtual conversation/themed tasting with Alto Adige producers, and assist with securing trade attendees, from April through September.
  • Provide detailed reporting, including photos and feedback on tastings.
  • Any additional projects/responsibilities will be agreed upon by all parties.

Ambassadors will partner with the Alto Adige Wines US team at Teuwen Communications who will:
  • Provide wines and educational materials for peer-to-peer tastings
  • Manage logistics for virtual conversations/themed tastings
  • Accompany the immersion trip
  • Liaise with Ambassadors, the Consorzio of Alto Adige Wines, and Producers

Selection Process:

  • Interested candidates must apply by February 6, 2023
  • Qualified applications will be reviewed by the Alto Adige Wines US team
  • Round-two candidates will be contacted by February 13th for a virtual interview
  • Ambassadors will be chosen and informed by March 1, 2023



The Alto Adige Wines US team can be contacted at

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