27.07.2018
Wine Inspiration
Alto Adige’s Wineries and Their Artistic Ambitions
Reading time: 2 '
Inspiration. Innovation. Creation. Alto Adige’s wineries are pleased to invite visitors to a cultural experience. Wine and art in Alto Adige: that embodies the special labels, highly imaginative engravings and drawings, imposing sculptures, and exhibitions right in the middle of the vineyards. Our art journey below will take you all across the world of Alto Adige wine.
Particular attention is paid to art by the Alois Lageder estate winery, which sets itself apart from the others as a result of its label project. Famous Italian artists have been engaged to design the labels for the “Classic Varieties” line of wines. Inspiration from light, earth, vine, man, and wine lend the line recognition value and character. Works by contemporary artists can be visited at the winery’s Löwengang Manor, including the garden sculpture entitled “OPERA” by artist Alessandro Masturzo. All those interested in art are also invited to the exhibitions in the historical Casòn Hirschprunn manor.
Die Cantina Kaltern had the idea for a particular competition on the subject of art entitled “kunst.stück” [“art.work”]. It requires the creativity of artists and designers who are invited to design the label for the magnum bottle for each vintage. There are no restrictions! The “best” label is chosen not by experts in the field, but rather by means of online voting. But that’s still not all: as visitors stroll through the building, they stumble across artworks again and again. From the artistic arrangement of the sales area with objects and color tables to the presentation furniture from the architectural group feld72 and from Josef Rainer to the Puntay Cellar, which was painted with frescoes on the one hundredth birthday of artist Robert Scherer and decorated with barrique barrels.
The Franz Haas Wine Producer has always been ahead of its time. The labels have been attracting attention for more than twenty-five years now. The golden inscription of the name “Franz Haas” against the black background – what aficionado of Alto Adige wines is not familiar with it? The other elements on it are colorful, expressive, and lively. They come from the brush of Italian painter and architect Riccardo Schweizer and have written a little bit of wine history.
Having originated from a bold and daring idea, the rock cellar of Laimburg is today an architectural masterpiece. With the use of five metric tons of dynamite, a 300 sq. m (3,200 sq. ft.) cellar was created directly in the rock, and today it serves as the venue and presentation space for a variety of events. Visitors are greeted in the rock cellar by two bronze wine muses that were created by Val Gardena sculptor Guido Anton Muss. They embody Alto Adige wine. On one side, its lean elegance, and on the other, its opulent powerfulness.
At the so-called Erlebnis Kränzelhof [Kränzelhof Adventure], a great deal of space is devoted to art. In the Garden Gallery, works by a variety of artists are presented and made accessible to the public. On some 20,000 sq. m (215,000 sq. ft.), insights are provided into the art of winemaking – a comparison between the olden days and today. The mobile installation 4 LITTLE BOXES, which was designed by the project group FABRIK AZZURRO, expands the art that is offered.
Wine is more than just enjoyment on the palate: it is reflected in the art and architecture of Alto Adige. Open your eyes. It’s definitely worthwhile!
Particular attention is paid to art by the Alois Lageder estate winery, which sets itself apart from the others as a result of its label project. Famous Italian artists have been engaged to design the labels for the “Classic Varieties” line of wines. Inspiration from light, earth, vine, man, and wine lend the line recognition value and character. Works by contemporary artists can be visited at the winery’s Löwengang Manor, including the garden sculpture entitled “OPERA” by artist Alessandro Masturzo. All those interested in art are also invited to the exhibitions in the historical Casòn Hirschprunn manor.
Die Cantina Kaltern had the idea for a particular competition on the subject of art entitled “kunst.stück” [“art.work”]. It requires the creativity of artists and designers who are invited to design the label for the magnum bottle for each vintage. There are no restrictions! The “best” label is chosen not by experts in the field, but rather by means of online voting. But that’s still not all: as visitors stroll through the building, they stumble across artworks again and again. From the artistic arrangement of the sales area with objects and color tables to the presentation furniture from the architectural group feld72 and from Josef Rainer to the Puntay Cellar, which was painted with frescoes on the one hundredth birthday of artist Robert Scherer and decorated with barrique barrels.
The Franz Haas Wine Producer has always been ahead of its time. The labels have been attracting attention for more than twenty-five years now. The golden inscription of the name “Franz Haas” against the black background – what aficionado of Alto Adige wines is not familiar with it? The other elements on it are colorful, expressive, and lively. They come from the brush of Italian painter and architect Riccardo Schweizer and have written a little bit of wine history.
Having originated from a bold and daring idea, the rock cellar of Laimburg is today an architectural masterpiece. With the use of five metric tons of dynamite, a 300 sq. m (3,200 sq. ft.) cellar was created directly in the rock, and today it serves as the venue and presentation space for a variety of events. Visitors are greeted in the rock cellar by two bronze wine muses that were created by Val Gardena sculptor Guido Anton Muss. They embody Alto Adige wine. On one side, its lean elegance, and on the other, its opulent powerfulness.
At the so-called Erlebnis Kränzelhof [Kränzelhof Adventure], a great deal of space is devoted to art. In the Garden Gallery, works by a variety of artists are presented and made accessible to the public. On some 20,000 sq. m (215,000 sq. ft.), insights are provided into the art of winemaking – a comparison between the olden days and today. The mobile installation 4 LITTLE BOXES, which was designed by the project group FABRIK AZZURRO, expands the art that is offered.
Wine is more than just enjoyment on the palate: it is reflected in the art and architecture of Alto Adige. Open your eyes. It’s definitely worthwhile!
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