Alto Adige Wines is part of “Wine in Moderation” - Header ©IDM Südtirol-Alto Adige/Patrick Schwienbacher
16.01.2025

Alto Adige Wines is part of “Wine in Moderation”

Working together to enjoy wine responsibly

A strong commitment to enjoyment and moderation
The Consorzio Alto Adige Wines is an official member of the international “Wine in Moderation” initiative. This organisation unites those involved in the wine industry worldwide with a clear message: “Wine is an experience to be savoured”. The aim is to draw consumers' attention to responsible and moderate wine consumption and promote the culture associated with it.

What does “Wine in Moderation” mean?
“Wine in Moderation” was created to inspire a mindful lifestyle and reduce the negative effects of alcohol on health. The initiative is based on scientific findings, education and self-regulation. The core work is to educate people about the risks of excessive alcohol consumption, emphasise the benefits of moderate wine consumption and thus strengthen the wine industry's entire value chain.

Responsibility meets tradition
As a member of “Wine in Moderation”, Alto Adige Wines is committed to upholding the principles of the initiative. These include:
  • Promoting moderate wine consumption.
  • Refraining from advertising that glamorises excessive consumption.
  • Awareness of social responsibility.
With the motto “choose, share, care”, the initiative is aimed at all those who appreciate the art of enjoying wine and want to pass on their values.

Why is this important?
Wine is more than just a drink – it is part of our culture and way of life. Mindful drinking not only protects our health but also preserves the enjoyment and appreciation of this valuable product.

You can find more information at www.wineinmoderation.eu. Together we are promoting a sustainable wine culture!
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