

A Banker Crazy about Wine
Andreas Theiner changed from the teller’s window to the vineyard
Wine and its production have a great deal to do with values. And Andreas Theiner must have also thought that. Before he took over his family’s historical estate with Plars Castle in Lagundo in 2003, he was a banker.
As unusual as the change from the teller’s window to the vineyard may be is how simple the explanation is that Theiner provides. “Wine is my passion”, he says, “and even though I had pursued a completely different professional career, it made my love of wine even stronger.” And that may also have to do with the fact that passion for wine is in the genes of the Theiners. Andreas’ grandfather Franz had already studied at the Winegrowing Technical College in Klosterneuburg near Vienna – back in 1895! In 1911, he returned to South Tyrol, he acquired the Plars Castle estate in Lagundo, produced wines for the rest of his life, and in the end handed the estate down to his son Karl, who expanded it.
Finally, in 2003, Andreas took over the castle and concentrated on the production of quality wines. The conditions for them are ideal: the vineyards in Plars di Mezzo, situated at 450 meters above sea level, benefit from a great deal of sun and a constant breeze. “This climate is ideal for a Sauvignon Blanc that is extremely strong in character, but also for Chardonnay, Pinot Blanc, Schiava, Lagrein, and Merlot,” Theiner explains.
In the winery, a gentle processing of the grapes and careful handling of the wine are important to him, because, “Only in that way are we successful in having the individuality and essence of the vineyard finding their way into the wines.” And that’s also what passion for wine sounds like.
As unusual as the change from the teller’s window to the vineyard may be is how simple the explanation is that Theiner provides. “Wine is my passion”, he says, “and even though I had pursued a completely different professional career, it made my love of wine even stronger.” And that may also have to do with the fact that passion for wine is in the genes of the Theiners. Andreas’ grandfather Franz had already studied at the Winegrowing Technical College in Klosterneuburg near Vienna – back in 1895! In 1911, he returned to South Tyrol, he acquired the Plars Castle estate in Lagundo, produced wines for the rest of his life, and in the end handed the estate down to his son Karl, who expanded it.
Finally, in 2003, Andreas took over the castle and concentrated on the production of quality wines. The conditions for them are ideal: the vineyards in Plars di Mezzo, situated at 450 meters above sea level, benefit from a great deal of sun and a constant breeze. “This climate is ideal for a Sauvignon Blanc that is extremely strong in character, but also for Chardonnay, Pinot Blanc, Schiava, Lagrein, and Merlot,” Theiner explains.
In the winery, a gentle processing of the grapes and careful handling of the wine are important to him, because, “Only in that way are we successful in having the individuality and essence of the vineyard finding their way into the wines.” And that’s also what passion for wine sounds like.

Via Plars di Mezzo 25, 39022, Lagundo
Phone +39 0473 448472
info@schlossplars.com
www.schlossplars.com
Phone +39 0473 448472
info@schlossplars.com
www.schlossplars.com
Guided tour
Wine tasting
Restaurant
Overnight stay
Delivery service
Award
Vinumhotel
“Wine is my passion, and even though I had pursued a completely different professional career, it made my love of wine even stronger.”
Andreas Theiner, winegrower at the Plars Castle Estate
Wine Varieties
Lagrein
Weißburgunder
Vernatsch
Sauvignon Blanc
Goldmuskateller
Merlot
Weißburgunder
Vernatsch
Sauvignon Blanc
Goldmuskateller
Merlot
Wine shop
Every Friday from 10AM to 12.30PM directly at Schloss Plars or at any other time on request by phone.
Guided tours
April - October: Every Tuesday, with guided hike followed by a cellar tour and wine tasting led by Andreas Theiner.
Opening hours restaurant
April - October: Daily breakfast on request by phone.
Weitere Informationen finden Sie unter www.schlossplars.com
Meet our Winegrowers
Character, passion and dedication for the wine

Corahof - Lorenz San Nicolò
Appiano sulla strada del vino

reyter
Bolzano

Turmhof - Tiefenbrunner Winery
Cortaccia

Rebhof
Castelbello

Franz Gojer - Glögglhof
Bolzano

Dürer Weg
Lavis

Winery Stroblhof
Appiano

Niklas Wine-growing Estate
Caldaro

Alois Lageder Estate
Magrè

Himmelreich-Hof
Castelbello

Winery Andi Sölva
Caldaro

Winery Schmid Oberrautner
Bolzano

Oberpreyhof Winery
Caldaro

Ploner Winery
Marlengo

Castle Rametz Winery
Merano

Colterenzio Winery
Cornaiano / Appiano

St. Pauls Winery
Appiano

Wine-growing estate Kornell
Settequerce/Terlano

St. Quirinus
Caldaro

Turmhof
Cortina

Lehengut
Castelbello

Bergmannhof Winery
Appiano

Köfelgut
Castelbello

Ansitz-Tenuta CEO
Salorno

Valle Isarco Winery
Chiusa

Weingut in der Eben
Cornedo

Ritterhof Winecellar
Caldaro

A. von Elzenbaum Winery
Termeno

Strickerhof
Appiano

Villscheiderhof
Bressanone

Doná Winery
S. Paolo - Appiano

Kaltern Winery
Caldaro

Hotel Spitalerhof
Chiusa

Bachgütl
Cermes

Noafer
San Genesio

Kandlerhof
Bolzano

Santlhof
Cortaccia

Castle Plars
Lagundo

Thomas Niedermayr
Appiano

Planitzer
Montagna

Baron Widmann Winery
Cortaccia

Wine Estate Castel Sallegg
Caldaro

Dipoli Peter
Egna

Josef Weger
Cornaiano

Röck
Villandro

Riedingerhof
Merano

Loacker Wine Estates
Bolzano

Rösslhof
Caldaro

Schlosskellerei Fritz Dellago
Missiano/Appiano

Fliederhof Winery
Bolzano

Ansitz Dornach Winery
Salorno

Griesbauerhof Winery
Bolzano

Kiemberger Winery
Terlano

Geier Simon Plonerhof
Bolzano

Falkenstein
Naturno

Weingut Oberstein
Cermes

H. Lentsch Winery
Bronzolo

Ansitz Villa Rasslhof
Termeno

Unterwirt Winery
S. Martino

Messnerhof Winery
Bolzano

Pratenberg
Merano

Malojer - Gummerhof Winery
Bolzano

Winery - Bergkellerei Passeier
San Leonardo i.P.

Bellutti Christian - Weinberghof
Termeno sulla Strada del Vino

Winery Rohregger
Caldaro

Angergut
Castelbello-Ciardes

Trogerhof
Bolzano

Taschlerhof
Bressanone

Baron Longo
Egna

Rielingerhof
Colalbo

Plattner in der Sill
Sarentino

Andrian Winery
Terlano

Winery Abraham
Appiano

Terlano Winery
Terlano

Köfererhof Winery
Varna

Marinushof
Castelbello

Untermoserhof
Bolzano

Haidenhof Winery
Cermes

Stachlburg
Parcines

Steflhof
Caldaro s.s.d.V.

Castelfeder Winery
Cortina s.S.d.V.

Elena Walch Winery
Termeno

Hartmann Donà
Lana

A. Egger-Ramer Winery
Bolzano

Valle Isarco Winery
Bressanone

Castle Englar
Appiano

Mauslocherhof
Cermes

Morandell Winery
Caldaro

Grawü
Cermes

Innerleiterhof
Scena

Wassererhof
Fiè allo Sciliar

T. Pichler Winery
Caldaro

Arunda Sparkling Winery
Meltina

Ferrari Roberto
Termeno

Kurtatsch Winery
Cortaccia

Tramin Winery
Termeno

Heiner. winery
Bolzano

Kreithof
Appiano

Glassierhof
Egna

Thomas Dorfmann
Velturno

Pföstl Winery
Scena

Kettmeir Winery
Caldaro

Nals Margreid Winery
Nalles

Manincor
Caldaro

Josef Brigl
Appiano

Unterhofer Thomas Winery
Caldaro

Tenuta Klaus Lentsch
S. Paolo / Appiano s.s.d.v.

Thurnhof
Bolzano

SPIEGEL- HOF
Caldaro

H. Lun
Cornaiano

Pitzner Winery & Suites
Cardano

Hoandlhof
Bressanone

Klosterhof Winery
Caldaro

Peter Zemmer
Cortina s.s.d.v.

Hans Rottensteiner Winery
Bolzano

Winery Castel Juval Unterortl
Castelbello

Peter Sölva Winery
Caldaro

Tröpfltalhof
Caldaro

WeineWolf Winery
Caldaro

San Michele Appiano Winery
Appiano

Obermoser Wine Estate
Bozen/Bolzano

Steidlerhof
Bolzano

Pfitscher Winery
Montagna

Radoarhof Winery
Velturno

Putzenhof
Laives

Hofstätter
Termeno

Pitsch am Bach
Bolzano

Maso Thaler Winery
Montagna

Baron di Pauli
Caldaro

Hännsl am Ort
Lana

Ansitz Waldgries
Bolzano

Merano Winery
Marlengo

Wine Yard Prälatenhof
Caldaro

Seeperle
Caldaro

Abbazia di Novacella
Varna

Befehlhof Winery
Silandro

Fr. Kupelwieser
Cortina s.s.d.v.

Weinberghof - Romen Alois
Appiano sulla strada del vino

Biedermannhof Winery
Cermes

Dominikus
Caldaro

Kobler Winery
Magré

Franz Haas
Montagna

Kränzelhof Winery
Cermes

Arkahof
Caldaro

Winery Eberlehof - Zisser
Bolzano

Ansitz Rynnhof
Termeno

Mayr Heinrich - Nusserhof
Bolzano

K.Martini & Sohn
Cornaiano

Tenuta Drauhof
Termeno

Gruberhof
Marlengo

Wine-growing Estate Niedrist Ignaz
Cornaiano/Appiano

Prackfolerhof
Fiè allo Sciliar

Azienda Agricola Haderburg
Pochi/Salorno

Larcherhof Winery
Bozen

Zirmerhof
Aldino