ProWein 2027
Messe Düsseldorf
Alto Adige collective stand in Hall 3, stand L75 - a total of 20 Alto Adige winegrowers at ProWein 2027.
The international trade fair ProWein 2027 invites the key players of the wine and spirits industry to Düsseldorf from 07 to 09 March. With around 4,000 exhibitors from 65 nations, ProWein is a central meeting point for the international wine world.
ProWein 2026 recorded around 31,000 trade visitors from 105 countries, while in 2025 there were around 42,000 trade visitors from 128 countries. This decline of about 26% in visitor numbers shows a significant decrease in the reach and internationality of the fair. Possible reasons could be increasing market saturation, parallel events, or economic uncertainties.
For exhibitors and regions like Alto Adige, this means that visibility at the fair remains important, but it becomes even more crucial to present themselves with a clear profile, high-quality products, and targeted communication to attract the attention of a more selective professional audience. ProWein offers an ideal platform to establish new contacts, maintain existing relationships, and discover the latest trends and new products. Alto Adige wines are a well-established part of the international offering and are presented to a high-calibre professional audience from trade, gastronomy, and hospitality.
A special highlight also awaits you at the Alto Adige stand: during an exclusive Get‑Together, exceptional Magnum treasures will be opened — a rare opportunity to experience Alto Adige’s finest wines. Additional event details will be shared at a later time.
More information: www.prowein.com
