ProWein 2026
Messe Düsseldorf
15 – 17 March 2026The international trade fair ProWein 2026 invites the key players of the wine and spirits industry to Düsseldorf from 15 to 17 March. With around 6,000 exhibitors from 62 nations, ProWein is the central meeting point for the international wine world.
In 2026, Alto Adige Wine will once again be represented with an Alto Adige joint stand.
ProWein 2025 recorded around 42,000 trade visitors from 128 countries, while in 2024 there were around 49,000 trade visitors from 141 countries. This decline of about 7,000 visitors and 13 countries compared to the previous year shows a significant decrease in the reach and internationality of the fair. Possible reasons could be increasing market saturation, parallel events, or economic uncertainties.
For exhibitors and regions like Alto Adige, this means that visibility at the fair remains important, but it becomes even more crucial to present themselves with a clear profile, high-quality products, and targeted communication to attract the attention of a more selective professional audience. ProWein offers an ideal platform to establish new contacts, maintain existing relationships, and discover the latest trends and new products. Alto Adige wines are a well-established part of the international offering and are presented to a high-calibre professional audience from trade, gastronomy, and hospitality.
More information: www.prowein.com
In 2026, Alto Adige Wine will once again be represented with an Alto Adige joint stand.
ProWein 2025 recorded around 42,000 trade visitors from 128 countries, while in 2024 there were around 49,000 trade visitors from 141 countries. This decline of about 7,000 visitors and 13 countries compared to the previous year shows a significant decrease in the reach and internationality of the fair. Possible reasons could be increasing market saturation, parallel events, or economic uncertainties.
For exhibitors and regions like Alto Adige, this means that visibility at the fair remains important, but it becomes even more crucial to present themselves with a clear profile, high-quality products, and targeted communication to attract the attention of a more selective professional audience. ProWein offers an ideal platform to establish new contacts, maintain existing relationships, and discover the latest trends and new products. Alto Adige wines are a well-established part of the international offering and are presented to a high-calibre professional audience from trade, gastronomy, and hospitality.
More information: www.prowein.com
