Three Generations, One Goal

Three generations that all produce wine together? What may sound like the potential for conflict works quite well with the Pfitschers in Montagna. “Perhaps because we’re a little bit like our wines: different in character, but always direct and honest,” says the manager, Klaus Pfitscher, with a smile, the head of the Montagna “wine fools”, as he himself calls his family.

Thus every generation at the Pfitscher Estate Winery brings along something of their own: new ideas from one, a lot of experience from another, new knowledge from the former, the advantage of having already been through it all from the latter. But the most important thing for good cooperation is a common goal, says the senior member: “For us, it is filling the glass with elegance, character, and the best that nature can offer.”

For 150 years, the Pfitscher family has pursued this goal, of producing clear, linear wines with their very own identity, above all Pinot Noir and Sauvignon Blanc. The fact that this has been successful may be due to the steep vineyards or the cool climate at elevations between 500 and 900 meters. Or perhaps a mixture of both, combined with a particular focus on nature. Thus the Pfitscher Estate Winery was the first in all of Italy to be awarded as a “ClimateHouse wine. ” This distinction is conferred not just for adhering to particular requirements for the energy efficiency and sustainability of the building, but also for producing in an especially environmental friendly and resource-conserving manner.