In from the Outside and Quickly Up

An ex-marketing manager runs his estate winery as a factory

Heiner Pohl calls his Marinushof in Castelbello “an agricultural start-up enterprise.” And the description comes not by chance. For two reasons: first of all, it originates from a former marketing manager who, secondly, built the estate winery out of nothing.

Let’s turn to the ex-manager: Heiner Pohl was in his late thirties when he crossed over into agriculture. “Up to this very day, I am grateful for this decision every single day,” Pohl says, “including because I built up my operation myself out of nothing, and everything sprang out of my ideas and my ideals.” So it is a start-up in the truest sense of the word which, however, brings satisfaction more at the spiritual level than the financial one. “It’s hard, but it’s very gratifying,” he says.

The vineyards of the Marinushof lie on terraces on steep slopes that are pampered by the Val Venosta sunshine – and by cool nights. “It is precisely the temperature differentials between day and night in the autumn that bring finesse and excitement to our wines,” explains Pohl, who calls his operation a factory. But in the end, the vineyards are for the most part tended by hand.

The product line of the Marinushof consists of varieties that feel right at home in the Val Venosta: Pinot Noir, Zweigelt, Riesling, Pinot Blanc, and Pinot Grigio. “Our wines are characterized by harmony and naturalness, and they age very well,” says the winegrower. And for all those who are perhaps not so familiar with wine vocabulary: “These wines make you most prefer to drink the whole bottle without stopping.”

Strada Vecchia 9/8 , 39020 , Castelbello
Тел. +39 335 420136
info@marinushof.it
www.marinushof.it

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In from the Outside and Quickly Up

An ex-marketing manager runs his estate winery as a factory

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